How to generate ideas on demand

I’ve learned how to turn the idea tap on whenever I need it and in this video, I’m walking you through my process step-by-step.

Dr Anne-Laure Le Cunff is a neuroscientist, author and entrepreneur who studies curiosity both in the lab and in life. Her research at King’s College London explores how our brains seek, learn, and adapt, spanning areas from ADHD to AI and mental health. She founded Ness Labs, a science-based learning platform helping people live more experimental lives. Her bestselling book Tiny Experiments offers a practical guide to transforming uncertainty into curiosity, creativity, and self-discovery. Through her research and writing, she bridges science and everyday life, showing how curiosity can help us loosen control, embrace change, and uncover who we truly are.